PAUL WATLEY

I am an innovative and data-driven digital marketer who has helped grow the digital footprint of nonprofits, college athletic programs, national brands, and startup businesses. I have experience in many different areas of digital marketing with a strong emphasis in organic social media and search engine optimization (SEO).

My Top 5 Skills

Content Creation

Social Media Strategy

Analytics and Reporting

Social Listening

Search Engine Optimization (SEO)

I am a digital marketer who uses innovative ideas to drive business results.

I've spent my career working to drive business results at a variety of organizations. I am a data-driven person who loves to collaborate with teams internally and externally to achieve a common goal. I focus on the results and have been able to achieve success in each of my roles.

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Results Driven

My first question in any job is, "What is our goal as an organization?". Knowing that goal can help me deliver on digital marketing goals that drive business results and help achieve organizational success.

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Team Player

I love collaboration with internal and external stakeholders. I have been able to lead and unite different teams towards one common goal at multiple stops in my career and get most excited about my work when I am able to collaborate with others in my organization.

Work Experience

I've spent the past 10 years honing my craft as a digital marketer, content creator, and SEO specialist.

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DeShong Companies

Digital Marketing Manager
Dec 2019 - Mar 2020 | Dallas, TX

Content Creation
Search Engine Optimization
Analytics and Reporting

Summary:

Owned end-to-end SEO strategy and execution with the goal of increasing traffic and lead volume. Maintained SEO reporting in partnership with internal team members to establish more accurate SEO lead tracking through CRM platform. Optimized Google My Business and Bing Places for Business.

Accomplisments:

-Grew organic qualified leads from search engines by 108% in one quarter due to optimization of Google My Business platform

-Increased organic search site sessions by 21% through implementation of keyword research into website copy.

-Implemented technical SEO improvements that resulted in 40% increase of organic Google search impressions.

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Interstate Batteries

Digital Marketing Specialist
Apr 2018 - Dec 2019 | Dallas, TX

Content Creation
Search Engine Optimization
Social Media Strategy

Summary:

Coordinated the execution of social media strategy across owned channels. Utilized social media monitoring tool to develop consistent reporting, measure brand sentiment and gain consumer insights. Worked with social media team to engage and respond to social conversations. Oversaw content creation for Interstate Batteries’ blog. Collaborated with web team to identify and implement technical improvements and SEO best practices on website.

Accomplisments:

-11.5% increase in engagement rate and 3.4% increase in impressions for social media channels.

-Grew organic impressions on Google by 133% (from 3.9 million to 9.2 million) and total clicks by 76% (323K to 570K).

-8.9% growth in total follower count, highlighted by 39% growth on LinkedIn.

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The Salvation Army

Digital Marketing Specialist
Feb 2016 - Apr 2018 | Dallas, TX

Content Creation
Search Engine Optimization
Analytics and Reporting

Summary:

Oversaw digital program that generated $6 million in revenue annually. Provided digital marketing support to 37 Salvation Army locations. Implemented and monitored SEO best practices on six Salvation Army websites. Engaged donors through email marketing messages. Managed relationship with agency for execution of digital initiatives.

Accomplisments:

-Implemented and maintained monthly digital reports highlighting digital revenue, website analytics, and email metrics for leadership team and made strategic recommendations based on analysis.

-51% increase in total digital revenue and 56% increase in appeal-driven revenue in two-year span.

-Increased website users 81%, pages per session 48% and total page views 148%

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University of Texas at Arlington

Athletic Communications Assistant
Aug 2014 - Nov 2015 | Arlington, TX

Content Creation
Social Media Strategy

Summary:

Oversaw and authored social media content creation for multiple UTA athletic teams by developing informational and promotional content. Wrote and distributed press releases and post-game stories to local and national media outlets. Led athletic communications team in creating feature story packages that included written, statistical and video components.

Accomplisments:

-Increased Twitter followers for baseball (269% in 8 months), volleyball (30% in 3 months), and athletics' primary account (40% in 16 months).

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University of Sioux Falls

Sports Information Graduate Assistant
Dec 2012 - Aug 2014 | Sioux Falls, SD

Content Creation
Social Media Strategy

Summary:

Wrote and distributed press releases and post-game stories to local media outlets. Worked with local television and newspaper media members to publicize student-athletes and their achievements. Designed football and basketball media guides. Photographer for all athletic teams.

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Nebraska Wesleyan University

Sports Information Assistant
Aug 2010 - May 2012 | Lincoln, NE

Content Creation

Summary:

Assisted with statistics at football and basketball games. Updated statistical records and history. Wrote biographies for media guide. Created content for weekly football game program

Education

"Education is what remains after one has forgotten what one has learned in school." -Albert Einstein

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University of Sioux Falls

MBA with Marketing emphasis
Jan 2013 - Jan 2016 | Sioux Falls, SD

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Nebraska Wesleyan University

BS in Business Administration
May 2008 - May 2012 | Lincoln, NE

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Lincoln Christian High School

Aug 2004 - May 2008 | Lincoln, NE

Get In Touch

I would love to connect about any professional opportunities or just to chat! Feel free to reach me by email, phone, social media, or the contact form below.

Phone

402.304.7911